Sunday’s Minneapolis Star Tribune included a feature story, which just became available online today, on Mayo Clinic’s social media programs. Here’s an excerpt:
“Mayo Clinic is definitely a leader in this,” said Ed Bennett, director of Web strategy at the University of Maryland Medical System. “What they’ve decided is that social media is nothing more than word-of-mouth extended into the electronic world.” …
Bennett compiles what is regarded as the definitive list of hospitals using social media. The latest tally: 128 hospitals nationally have YouTube channels, 87 have Facebook pages, 140 have Twitter accounts and 23 have blogs.
That’s a sliver of the more than 5,000 hospitals around the country. But the pioneers are experimenting energetically.
Read the entire article here.
Other recent news coverage on Mayo Clinic social media:
- On Wednesday, April 15, ABC’s Good Morning America included Mayo Clinic’s “Tweetcamp” in a segment on medical uses of Twitter.
- The Austin American-Statesman highlighted projects at Dell as well as Mayo Clinic, the following Monday.
- Last Thursday, KSTP-TV (ABC – Minneapolis) previewed Dr. Victor Montori’s planned use of Twitter to answer questions about and discuss the implications of his Annals of Internal Medicine article about treatment strategies for type 2 diabetes.
In addition to Mayo Clinic’s News Blog, see the sidebar for links to other Mayo Clinic social media initiatives.
